Screen Reader Demo: Good vs Poor Accessibility

In this live session, a blind assistive-technology expert will use a screen reader to navigate two ecommerce sites: one with strong accessibility and one that exhibits common issues. The second example is Ireland-based to reflect the European Accessibility Act context after the June 28, 2025 deadline.

Recorded Live October 22, 2025

By providing your information, you consent to UsableNet contacting you with marketing communications, including newsletters, webinars, product updates, and educational resources. You can change your preferences or unsubscribe anytime using the link in our emails. For more details, please see our Privacy Policy.

Save your seat now.

A blind expert compares real e-commerce flows on an accessible site with those on an Ireland-based site, which have everyday usability and accessibility issues.

What We'll Cover:

A quick primer on how screen readers navigate headings, landmarks, names-roles-states, focus order, and forms.
Tooling and setup used in the demo to ensure reproducible results.
A side-by-side demo on two real sites: a well-implemented e-commerce flow and an Ireland-based site with common issues
Practical EAA context for companies that sell into the EU, with takeaways your legal and compliance teams can use.
Live Q&A, with our experts and an option to request a 15-minute checkout review after the session.

Your Panelists

Jason Taylor

Chief Innovation Strategist and Advisor to the CEO at UsableNet

Jason C. Taylor is the Chief Innovation Strategist and Advisor to the UsableNet CEO with nearly 20 years of experience in usability and accessibility. He is a global technology leader for multichannel customer engagement, actively advising leading companies on how to extend their brands across multiple channels for all users. He has been an active member of the accessibility and usability communities since 2001, which started with leading partnerships between UsableNet, Macromedia (now Adobe), and The Nielsen Norman Group.

Joseph DiNero

Assistant Program Director of Assistive Technology Services and Business Outreach at Helen Keller Services for the Blind & Head Digital Accessibility Tester, UsableNet

Joseph DiNero is an accessibility leader with 7+ years helping blind and visually impaired students live, study, and work more independently through assistive technology. As Assistant Program Director of Assistive Technology Services and Director of Business Outreach at Helen Keller Services, he leads national training and remote programs for teens and adults. Joe is also Head Digital Accessibility Tester at UsableNet, bringing DHS Trusted Tester credentials and a user-first lens to hundreds of projects across finance, ecommerce, healthcare, and education.

FAQs

Is this only for eCommerce teams?
No. We demo ecommerce flows to make patterns clear, but the screen reader principles and fixes—such as labels, focus management, error handling, announcements, and names-roles-states—apply to any website or web app in any industry.

Why compare an accessible site with one that has issues?
Side-by-side screen reader navigation makes the differences unmistakable. You’ll see correct use of headings/landmarks, names-roles-states, focus, and form validation, then map common failures to WCAG 2.2 and EN 301 549 with practical remediation steps that reduce abandonment and support EAA/ADA compliance.

Why include a European (Ireland-based) website in the demo?
To connect directly to the European Accessibility Act (EAA). If you sell into the EU, your websites and apps are in scope. Showing an Ireland-based example illustrates how EAA expectations play out in practice. Learn more: European Accessibility Act guide

Will captions and other accommodations be provided?

Yes—live captions will be available. To request additional accommodations, email bethany.sirven@usablenet.com at least 3 business days in advance, if possible.

Will I receive the recording?

Yes. All registrants receive the recording, slides, and related resources after the session.

How can we ask questions about our site?
Bring questions to the live Q&A, or request a 15-minute checkout review after the session for WCAG 2.2 / EN 301 549 guidance and next steps.