Ensure your messaging and content are accessible to everyone.
Marketers are typically the gatekeepers of an organization’s websites and content, responsible for attracting new customers and protecting the brand's reputation.
Content creators work hard to create messages that resonate with different audiences. Ensuring that these messages are accessible to everyone should be a priority.
Digital accessibility in marketing matters.
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Making accessibility a major part of your digital strategy will benefit your brand and reputation. The COVID-19 pandemic only accelerated the widespread use of online communication and e-commerce, so accessibility in marketing is a smart move for your business.
One in four U.S. adults lives with a disability, so failing to include such a massive portion of the American population—whether on your website or during remote streaming events like webinars—could have a detrimental impact on your business. It could result in a major loss in revenue or place your company on the receiving end of one of the thousands of ADA-based lawsuits filed each year.
Accessibility in marketing is the foundation for a user experience that builds trust. Click here to register to receive our free guide, Marketer’s Guide to Accessibility. This resource will help you understand accessible marketing practices when creating landing pages, media files, social media posts, webinars, and more.
“From a process perspective, we are now serving the accessible market, which is the right thing to do. And it's advantageous to do so … ”
Chief Digital Officer at an international retailer
“It's better to be ahead of something and building for accessibility, versus needing to play catch up.”
Director of Digital Products at an international brand