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On-Demand Webinar

The Top 3 Areas to Help you Create Accessible Content

Recorded Oct 13, 2021
12 pm ET

Register to watch on-demand

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Join us as we cover the top 3 areas to help you create accessible content to level up your marketing efforts and reach an untapped audience. 

Content can be created and updated on websites and mobile apps virtually anytime without the involvement of the development or quality assurance teams. It’s important to make sure you as a content author understand how to produce accessible content. This webinar looks at the Web Content Accessibility Guidelines (WCAG) Success Criteria that content authors often have control over, provides best practices for creating accessible content, and explains what to avoid. We also take a deeper dive into three key areas for content creators.

This webinar includes:
• A brief overview of the WCAG Success Criteria Content Creators have the most control over.
• A drill down into three key areas:

    • Managing alt text
    • Color Contrast Guidelines
    • Multimedia requirements, including audio, video, and pdfs
Jeff Adams, UsableNet
Director, Accessibility Operations
As Director of Accessibility Operations, Jeff works with UsableNet clients to ensure success in their digital accessibility efforts. Jeff is a Certified Professional in Accessibility Core Competencies (CPACC) by the International Association of Accessibility Professionals (IAAP). 

Jeff has worked at UsableNet for more than nine years where he has helped hundreds of clients. He previously held the role of Client Services Director, working with top-tier clients. Jeff advises companies on best practices in website accessibility while also optimizing for their specific needs. His experience in client support spans broad projects, such as performing processes analysis for clients, training on our tools, and recommending products and services to fill client needs. 

Michele Lucchini, UsableNet
VP of Delivery and Accessibility Operations

As VP of Delivery and Accessibility Operations, Michele oversees the presale engineering team and the post-sales engagements focusing on ensuring UsableNet’s client success in their digital accessibility program. 

Michele’s journey at UsableNet started in 2001 as webmaster for the UsableNet website. His role changed in the course of 20 years, evolving to outsourcing manager first, through Project Manager Director and Head of Delivery Operations. 

Michele is a Certified Professional in Accessibility Core Competencies (CPACC) by the International Association of Accessibility Professionals (IAAP). 

Thanks to experience gathered in over two decades, Michele and his teams educate companies into identifying the most appropriate way to approach web accessibility considering the specific needs and environment.