Why Shifting Left Isn’t Enough: Embedding Accessibility in Your Organization

A Global Accessibility Awareness Day (GAAD) Webinar

Date and Time:
May 14 | 12 pm EDT

Duration:
60 minutes, including a live Q&A session.

You’ve heard the phrase “shift accessibility left.” But simply bringing accessibility into design isn’t enough. To create truly inclusive digital products, accessibility needs to start even earlier—with your product goals and delivery criteria.

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Save your seat now.

Join us for a practical and thought-provoking session that explores how to integrate accessibility into the software development lifecycle (SDLC) from the ground up.

You’ll learn how to move beyond abstract mindsets and into concrete product practices that drive real accessibility outcomes.

What You’ll Learn:

Why “on time and on budget” isn’t enough—and how to add accessibility to your delivery goals
How unexamined bias in product planning can block inclusive design from the start
The role of clear acceptance criteria in holding teams accountable for accessibility
Why saying “everyone owns accessibility” often results in no one owning it
What it really means to integrate accessibility into new product development—not just remediation

Reserve Your Spot Now

Your Panelists

Charlie Triplett

Accessibility leader, author of The Book on Accessibility, inventor of MagentaA11y

Charlie Triplett is a leader with 20 years of UX design and UI engineering experience who is now focused on accessibility consulting and coaching. Charlie brings over diverse experience: agency, educational institution, fast paced growth tech and large mature enterprise.

Charlie invented MagentaA11y, a tool for building testing criteria and wrote The Book on Accessibility, your guide to building a compliance program.

Darcy Cottrell

Vice President, Account Management, UsableNet

With over 15 years of experience in account management, Darcy Cottrell helps global organizations achieve their digital accessibility goals. As Vice President of Account Management at UsableNet, Darcy leads a team supporting hundreds of clients across retail, travel, and banking industries.

Darcy works closely with enterprise clients to develop strategies that improve accessibility compliance, enhance user experiences, and drive business growth. His consultative approach and deep expertise enable organizations to create inclusive digital environments while navigating complex compliance requirements.