--- title: "Webinar Registration | Why Shifting Left Isn’t Enough: Embedding Accessibility" description: Learn how to embed accessibility into product goals from the start, ensuring inclusive digital experiences through effective strategies and accountability in the software development lifecycle. image: https://info.usablenet.com/hubfs/Imported_Blog_Media/webinar%20snip.png --- [Skip to content](https://info.usablenet.com/webinar-registration-why-shifting-left-isnt-enough-embedding-accessibility#main-content) [![Go To UsableNet Homepage](https://info.usablenet.com/hs-fs/hubfs/Logo_Black.png?width=242&height=35&name=Logo_Black.png "Go To UsableNet Homepage")](http://usablenet.com) # **Why Shifting Left Isn’t Enough: Embedding Accessibility in Your Organization ** ## A Global Accessibility Awareness Day (GAAD) Webinar **Recorded Live:** May 14 | 12 pm EDT You’ve heard the phrase “shift accessibility left.” But simply bringing accessibility into design isn’t enough. To create truly inclusive digital products, accessibility needs to start even earlier—with your product goals and delivery criteria. By providing your information, you consent to UsableNet contacting you with marketing communications, including newsletters, webinars, product updates, and educational resources. You can change your preferences or unsubscribe anytime using the link in our emails. For more details, please see our [Privacy Policy](https://usablenet.com/privacy).     ## Watch On-Demand ![webinar snip](https://info.usablenet.com/hubfs/Imported_Blog_Media/webinar%20snip.png) Join us for a practical and thought-provoking session that explores how to integrate accessibility into the software development lifecycle (SDLC) from the ground up. You’ll learn how to move beyond abstract mindsets and into **concrete product practices** that drive real accessibility outcomes. **What You’ll Learn:** - Why “on time and on budget” isn’t enough—and how to add accessibility to your delivery goals - How unexamined **bias** in product planning can block inclusive design from the start - The role of **clear acceptance criteria** in holding teams accountable for accessibility - Why saying “everyone owns accessibility” often results in no one owning it - What it really means to integrate accessibility into new product development—not just remediation **Reserve Your Spot Now** ## Your Panelists ![](https://info.usablenet.com/hs-fs/hubfs/Charlie%20T.jpg?width=80&height=80&name=Charlie%20T.jpg) ### Charlie Triplett Accessibility leader, author of The Book on Accessibility, inventor of MagentaA11y Charlie Triplett is a leader with 20 years of UX design and UI engineering experience who is now focused on accessibility consulting and coaching. Charlie brings over diverse experience: agency, educational institution, fast paced growth tech and large mature enterprise. Charlie invented [MagentaA11y](https://www.magentaa11y.com/), a tool for building testing criteria and wrote [The Book on Accessibility](https://www.thebookonaccessibility.com/), your guide to building a compliance program. ![](https://info.usablenet.com/hs-fs/hubfs/darcy%20cottrell%20-%20arms%20folded.jpg?width=80&height=80&name=darcy%20cottrell%20-%20arms%20folded.jpg) ### Darcy Cottrell Vice President, Account Management, UsableNet With over 15 years of experience in account management, Darcy Cottrell helps global organizations achieve their digital accessibility goals. As Vice President of Account Management at UsableNet, Darcy leads a team supporting hundreds of clients across retail, travel, and banking industries.  Darcy works closely with enterprise clients to develop strategies that improve accessibility compliance, enhance user experiences, and drive business growth. His consultative approach and deep expertise enable organizations to create inclusive digital environments while navigating complex compliance requirements.   ## Footer navigation **Sign Up** for the **UsableNet Blog** Join our mailing list to receive email notifications when we publish a new blog, infographic, whitepaper or newsletter. Stay up-to-date on our insights, the latest tech news and digital trends. [Accessibility Support](https://usablenet.com/support)| [Privacy Policy](https://usablenet.com/privacy) | [Accessibility Policy](https://usablenet.com/accessibility-statement) | [Technology Patents](https://usablenet.com/technology/patent) © UsableNet Inc. 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